Firstly let me answer the question “What is a graphic designer?”
A graphic designer doesn’t take photos, is (usually) not an illustrator and doesn’t specialise in writing copy! What a graphic design does is bring all these elements together to make a layout that suits what the client needs.
So why can’t I do that myself? How hard can it be?!
Maybe you think you can design your flyer etc. yourself in programmes such as Microsoft Word and Canva. Well you can of course try that, but there are some things you need to bear in mind:
- Microsoft Word and Powerpoint are not designed for graphic design, it tries to control your layout every step of the way. Graphic designers use specialist software designed for purpose.
- Professional software is expense. If you don’t use professional software, don’t expect a professional result.
- Some people use Canva templates – do you really want to look like everyone else? Once you have set up what you like you might suddenly realise that you can’t download the high resolution of it that you need for print without paying for premium.
- Graphic designers are creative people who can see space and absence of space. They know how to balance type and images and have a large font library to choose the right font, not just the default you have on your PC.
- Graphic designers know how to prepare a file for print and check it will print as expected.
- Graphic designers are able to advise what you may have overlooked in your design such as a call to action, or it not being clear what your business does exactly.
- Graphic designers aren’t as expensive as you might think, especially if you approach a small company. I for instance, work on an hourly rate. It might only take 15 minutes for me to tweak something or design up an advert for you if you have all the elements ready. For larger jobs I will quote expected time it will take. I wont run up hours of work without leasing with the client.
Contact me to find out more.